Sale by Way of Merger of Leading Sampling and Data Collection Company

Represented reInvention LLC, a provider of global sampling and data collection services to the market research industry, in the sale of that company, by way of merger, to Dynata, a global provider of first-party data services. reInvention, which has operating subsidiaries, including Critical Mix Inc. and MarketSight, LLC, in various U.S. and international locations, has its executive offices in Westport, CT. The transaction included the negotiation of a merger agreement, and related transaction documents, including third party approvals, rollover agreements, employee equity redemptions, detailed disclosure schedules and authorizing corporate consents.