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"Green" Certification Mark Protection: Using the Big Stick

October 1, 2007

Authors: Charles L. Howard

“Green” has become big business. “Green” certification marks — a third-party verification guaranteeing that a product, service or practice is environmentally friendly — have surged as a result. Marks such as the Fair Trade Federation’s Fair Trade symbol, Green Seal or the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) represent billions of dollars of purchasing power, with certified products often selling at a significant premium. Yet the forces that allow certified goods and services to thrive also give rise to additional concerns.

Published in the Sustainable Industries Journal, June 1, 2007.

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